Sometimes, the best thing you can do is walk away from your desk.

in focus at work
in focus at work
Image: Adapt Studios for Workd

Each new day brings an opportunity to start fresh. A clean slate where you can get tasks finished from the day before, and get started on the tasks for that day. But, distractions come at you from every imaginable angle. They’re a constant curveball diverting your dwindling concentration. The ability to focus can seem like a task in itself. Here’s how you can stay focused and get all your work done.

Plan Your Day

You know those super-organized people that you wonder how they’re able to do it all? Well…


Think of humanizing your brand in the same way you’ve grown your own personality.

Image: Adapt Studios

In order for someone to “buy into” your brand, they have to trust what’s being sold to them. What you say matters, but how you say it matters even more. To build this necessary trust, you can’t come off sounding like a robot, humans don’t trust robots. Look what happened with the whole Skynet fiasco! By humanizing your content, you transform from a faceless company to a friend. Read on for pointers on how to make your content have a life of its own.

What Does It Mean?

By humanizing…


Organic content to your blog is like fries to your milkshake

typewriter to blog or not to blog
typewriter to blog or not to blog

Your organic content is going to be a big part of what brings traffic to your website. It’s the milkshake to your fries, and what brings all the boys to the yard. Visitors will be directed to you through their search engine results based on the keywords they’ve used. It will benefit you and your business to make sure it’s your content over your competitors that show up at the top of that search engine result page (SERP). …


beautiful castle representing content being the kingdom
beautiful castle representing content being the kingdom

The saying was “Content is King”. Truth is, your content and its context is going to be your entire Kingdom.

We’re all getting restless. But, as anxious as we are to be able to move around freely, there’s still a sense of hesitation due to the unknown. What is out there waiting for us? In what way is it going to affect us? How can we possibly recover from this? And, all of those questions are just on a personal level. Business owners have a whole slew of concerns piled onto the personal slush pile. I have some words of…


During this time, patience will be a virtue, but having faith in your team and being there to guide them when necessary will only make you a stronger organization.

image from Adapt Studios

WHO has declared the Coronavirus a pandemic. The Italian government has shut the entire country down. The predicted global statistics surrounding the Coronavirus are staggering. For most of us, we’ve never seen this type of situation before, and it’s surreal.

Many businesses are transitioning to fully remote teams in response to the Covid-19 virus. This transition can be difficult. Particularly for employees who have never worked remotely before. …


You’re in the middle of a war. And we need to win.

Photo by Jeremy Bishop on Unsplash

To catch up, please read Part One and Part two

Pounding temples shook me awake. It took a minute for my eyes to understand they needed to open, but I sensed I wasn’t at the airport, which was confirmed by the weight of a blanket and the support of a pillow. I tried to lift my head to figure out where I was, except nausea overcame me. Using the sheet beneath me as leverage, I dragged myself to the edge of the bed and vomited over the side.


I tried to open my mouth to yell for help, but no sound would come out. It was like those bad dreams.

Photo by Grant Durr on Unsplash

You can read part 1 of this story here

The baby slept through the plane ride and only woke up during the arm to stroller transfer.

I hadn’t thought about anything past the marvel of Myra’s sleeping face and the way her tiny fingers curled around mine so familiarly. Like she knew she was home.

The wait for the luggage was catastrophic. Myra screamed, her face bright red, and mine probably matched. …


Little did I know the enormity of how special she really was, and how difficult keeping her safe would turn out to be.

Photo by Jason marquis on Unsplash

Note: This story is based on a strange dream my friend had. I told her I was going to use it as a prompt, and here it is.

Holidays are the absolute worst time to travel. And, as I feared, the airport was in utter chaos. Bodies coming and going, dragging luggage, children, or both in every direction. I made it through TSA with two hours to spare before my flight left from Detroit to Florida. Two…


Keyboard shopping warriors have their fingers in position, just waiting until those virtual doors are thrown open. Is your team ready for them?

Photo by Elena Koycheva on Unsplash

The most wonderful time of the year is upon us. Family gatherings filled with food and cheer. And shopping. Lots of shopping, both in-store and increasingly, online. 2018’s Black Friday brought in $6.2 BILLION in sales, and continues to grow year over year. .

Keyboard shopping warriors have their fingers in position, just waiting until those virtual doors are thrown open to display the most popular fashions, electronics, toys, and anything on this holiday season’s shopping list.


BERT is a mouthful of an acronym standing for Bidirectional Encoder Representations from Transformers, and it’s a doozy.

Photo by Merakist on Unsplash

By now you may know about Google’s latest algorithm update. It’s the biggest once since RankBrain and it’s called BERT. BERT is a mouthful of an acronym standing for Bidirectional Encoder Representations from Transformers, and it’s a doozy.

Digital marketers, particularly those that work with SEO in any capacity, are figuring out how to keep their client’s sites from losing page ranking. Because BERT has negatively impacted 1 in every 10 websites, it’s important to get a handle on best practices quickly.

What is BERT?

Melissa Brodsky

Writer. Content Marketer. Content Strategist. SEO Dabbler. Mom. Wife. Blogger. Not necessarily in that order.

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